Latest News

Q&A

What do you think is more effective for acquiring new customers?

Facebook
Twitter
Email

Our strategy insights

Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

The world's most valued brands include some surprises. Coke is no longer it, in fact in the last year the brand value of Coca Cola has actually shrunk by 1%. Might not sound like much, but we are talking US$50million. … Read More
Glenn | Tags: brand value

Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO helped IBM make the transition to a service … Read More

"Brands are intangible assets and account for, on average, 75% of the value of a company." – Blake Deutsch Investors don't value what businesses make. The sharemarkets around the world have placed the most value not … Read More

17 January 2014

Who tweets about brands?

Technology companies get the most tweets If Twitter users are image shapers, setting the trends in awareness in our society, it follows that marketers want to see their brands tweeted. Research by Nielsen has for the fi… Read More
Glenn | Tags: Twitter

Articles









More Articles

Tags

product launch,mobile marketing,thought leadership,Creative thinking,Content,cloud,Super Choice,CRM,fund managers,classic ads,Data intelligence,Barclays,challenger brands,banner ads, Australian shutters,trust,NEO,Brand audit,Open Shutters,customer loyalty,tagline,trusted adviser,biorene,retail advertising,challenger brand,Marketing Manager,Futurist,Woolloomooloo,entrepreneur,Superannuation,AIDS,online research,customer alignment,Design Thinking,eCommunication,reputation risk,change management,signage,online ads,Haigh's,marketing campaign,Google Adwords,Harvey Norman,4Ps of marketing,online advertising,Point of Purchase,positioning,Media sales, Adwords, Adexchange placement,SMM,Christmas ads,social media marketing,online publishing,innovation,Greenwashing,social media,Ethics,financial marketing,brand marketing,video screens,Gerry Harvey,FMCG,digital services,conversion rate,differentiaton,manufacturing,Facebook,CEO,billboards,case study,UNO,brand strategy,SEO,Steggles ad,test and learn,Business Intelligence,differentiatiion,search engine optimisation,new business,Trends,Consumer advocate,mid sized business,Big Data,customer satisfaction,brand guidelines,marketing budgets,Facebook, Social media,Australian made,Private Label,Blue Ocean Strategy,Australian demographics,newspaper advertising,Fournaise Marketing Group,differentiation,online advertsing,Truth in advertising,sales,natural search,creative marketing,ROI marketing,Family Business Australia,fashion forward,Darlinghurst,advertising standards,B2B,Big ad,mass marketing,brand awareness,marketing,creativity,online retail,e-commerce,,digitisation,biodegradable plastic,marketing model,Dick Smith,Digital,Brand differentiation,Web2.0,family business,2014,brand equity,smartphones,supermarkets,effectiveness,Marketing ROI,Twitter,4Ps,SME,financial services,Price,advertising effectiveness,emagazine,Office space,Christmas,social media rules,Advertising,brand value,ROI,online marketing,management,