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Our strategy insights

Thoughts, latest ideas, marketing insights, and day to day life growing challenger brands at UNO. 

The world's most valued brands include some surprises. Coke is no longer it, in fact in the last year the brand value of Coca Cola has actually shrunk by 1%. Might not sound like much, but we are talking US$50million. … Read More
Glenn | Tags: brand value

Remember just over a decade ago when IBM only sold big computers? Today most of us have more computing power on our smartphone and IBM is a consulting services business. UNO helped IBM make the transition to a service … Read More

"Brands are intangible assets and account for, on average, 75% of the value of a company." – Blake Deutsch Investors don't value what businesses make. The sharemarkets around the world have placed the most value not … Read More

17 January 2014

Who tweets about brands?

Technology companies get the most tweets If Twitter users are image shapers, setting the trends in awareness in our society, it follows that marketers want to see their brands tweeted. Research by Nielsen has for the fi… Read More
Glenn | Tags: Twitter

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