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Over 70% of FMCG categories are predetermined before shoppers enter the store. Most of the items bought in supermarkets are already determined by routine before the shopper wa…
70% of the items bought in supermarkets are already determined by routine before the shopper walks down the aisle. Yet there's a massive opportunity for the FMCG categories where impulse purchasing still reigns. http://unomarcomms.com.au/our-insights/glenn/supermarket-categories-where-marketing-instore-sways-consumers-choice/


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Tags : FMCG, supermarkets