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Category: Article

You may have noticed late last year the AANA broadened their official definition of “advertising” beyond that of a paid-for message. To reflect the changes the Internet has br…
The AANA extended the reach of its Codes to cover most forms of advertising and marketing communication over which the advertiser or marketer has a reasonable degree of control. http://unomarcomms.com.au/our-insights/glenn/whats-your-legal-position-when-someone-posts-your-companys-facebook/


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Category: Article

Just being active on Facebook isn’t enough. As with any communications medium, there are smart ways to achieve more for less effort. Don’t be baffled by social media market…
Just being active on Facebook isn’t enough. As with any communications medium, there are smart ways to achieve more for less effort. http://unomarcomms.com.au/our-insights/glenn/how-be-seen-facebook-all-marketers-need-know/


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Category: Article

The 2012 IBM global CEO study is just out. It once again confirms management is often aware of what needs to change, yet fear acting on their knowledge.  "CEOs need social media,…
The 2012 IBM global CEO study is just out. It once again confirms management is often aware of what needs to change, yet fear acting on their knowledge. http://unomarcomms.com.au/our-insights/glenn/why-ceos-facebook-yet-fear-it/


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Category: Article

Facebook has broken through the 10 million barrier of active users in Australia* While this will prompt many to jump in and increase advertising on Facebook from the current $…
Facebook has broken through the 10 million barrier of active users in Australia http://unomarcomms.com.au/our-insights/glenn/facebook-keeps-growing-so-how-can-you-make-most-it/


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Category: Article

One of my clients attended a Social Media Marketing forum at Deakin University recently. He was surprised just how out of touch most marketing and business managers are with this …
One of my clients attended a Social Media Marketing forum at Deakin University recently. He was surprised just how out of touch most marketing and business managers are with this medium as a means for promoting a business. The questions being asked were a… http://unomarcomms.com.au/our-insights/glenn/why-use-social-media-when-your-business-has-website-stats-sa/


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